
AI-Powered Online Reputation Management for European SMEs

Context
PR2.0 is a Seventh Framework Programme project funded under the Specific Programme “Capacities”: Research for the benefit of SMEs, under Grant Agreement ID 262071. The project focuses on helping European SMEs manage online reputation and social media communication through a centralized web-based platform. It combines opinion mining, sentiment analysis, information extraction, and social media monitoring to help companies track user-generated content, identify emerging reputation risks, and support faster, better-informed PR and marketing decisions.
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A platform for online reputation monitoring, social management, and sentiment analysis.
Brand tracking, PR campaign management, feedback analysis, and crisis alerts.
SMEs need affordable tools to monitor online conversations and protect brand reputation.
Partners








The Challenge
Online conversations now spread across social media, forums, blogs, and digital channels, making brand reputation harder to track and manage. Many European SMEs need an affordable way to understand public perception, detect negative sentiment, and respond before small issues become PR crises.
PR2.0 addresses this challenge through centralized online reputation monitoring, sentiment analysis, and opinion mining, helping companies make faster and better-informed communication decisions.
Solution Overview
PR2.0 provides a centralized web-based solution for online reputation management and social media campaign monitoring. The platform helps companies track user-generated content across digital channels, analyze public sentiment, and identify reputation risks before they escalate.

Objectives:
ASSIST as technical partner
PR2.0 combines web-based software development with language processing technologies to support online reputation management for European SMEs.
The project applies NLP techniques to extract opinions, detect sentiment, and support reputation insights.
Provides a cloud-based tool that brings online reputation monitoring and social media campaign management into one environment.
The solution helps companies track brand mentions, identify negative signals, and react earlier to potential PR issues.
Who PR 2.0 Supports
PR2.0 supports European SMEs that need affordable and accessible tools for managing online reputation and social media communication.
The project helps companies monitor user-generated content, understand sentiment around their brands, and identify potential PR risks across digital channels.

Target groups:
Companies that need cost-effective tools to monitor brand reputation and manage digital communication.
Teams responsible for tracking online mentions, identifying reputation risks, and responding to public conversations.
Teams managing social media campaigns, customer engagement, and brand visibility across Web 2.0 channels.
From product design to development & completion. We guarantee exceptional products.
Scalable, secure and streamlined solutions for your business success
For business inquiries:
hello@assist.ro
Our address:
1 Tipografiei Street 720043, Suceava, Romania
Frequently Asked Questions
1. Can you integrate AI into an existing software product?
Absolutely. Our team can assess your current system and recommend how artificial intelligence features, such as automation, recommendation engines, or predictive analytics, can be integrated effectively. Whether it's enhancing user experience or streamlining operations, we ensure AI is added where it delivers real value without disrupting your core functionality.
2. What types of AI projects has ASSIST Software delivered?
We’ve developed AI solutions across industries, from natural language processing in customer support platforms to computer vision in manufacturing and agriculture. Our expertise spans recommendation systems, intelligent automation, predictive analytics, and custom machine learning models tailored to specific business needs.
3. What is ASSIST Software's development process?
The Software Development Life Cycle (SDLC) we employ defines the stages for a software project. Our SDLC phases include planning, requirement gathering, product design, development, testing, deployment, and maintenance.
4. What software development methodology does ASSIST Software use?
ASSIST Software primarily leverages Agile principles for flexibility and adaptability. This means we break down projects into smaller, manageable sprints, allowing continuous feedback and iteration throughout the development cycle. We also incorporate elements from other methodologies to increase efficiency as needed. For example, we use Scrum for project roles and collaboration, and Kanban boards to see workflow and manage tasks. As per the Waterfall approach, we emphasize precise planning and documentation during the initial stages.
5. I'm considering a custom application. Should I focus on a desktop, mobile or web app?
We can offer software consultancy services to determine the type of software you need based on your specific requirements. Please explore what type of app development would suit your custom build product.
- A web application runs on a web browser and is accessible from any device with an internet connection. (e.g., online store, social media platform)
- Mobile app developers design applications mainly for smartphones and tablets, such as games and productivity tools. However, they can be extended to other devices, such as smartwatches.
- Desktop applications are installed directly on a computer (e.g., photo editing software, word processors).
- Enterprise software manages complex business functions within an organization (e.g., Customer Relationship Management (CRM), Enterprise Resource Planning (ERP)).
6. My software product is complex. Are you familiar with the Scaled Agile methodology?
We have been in the software engineering industry for 30 years. During this time, we have worked on bespoke software that needed creative thinking, innovation, and customized solutions.
Scaled Agile refers to frameworks and practices that help large organizations adopt Agile methodologies. Traditional Agile is designed for small, self-organizing teams. Scaled Agile addresses the challenges of implementing Agile across multiple teams working on complex projects.
SAFe provides a structured approach for aligning teams, coordinating work, and delivering value at scale. It focuses on collaboration, communication, and continuous delivery for optimal custom software development services.
7. How do I choose the best collaboration model with ASSIST Software?
We offer flexible models. Think about your project and see which model would be right for you.
- Dedicated Team: Ideal for complex, long-term projects requiring high continuity and collaboration.
- Team Augmentation: Perfect for short-term projects or existing teams needing additional expertise.
- Project-Based Model: Best for well-defined projects with clear deliverables and a fixed budget.
Contact us to discuss the advantages and disadvantages of each model.







